On March 28, the Shanghai advertising industry held its 2023-2024 annual ceremony, recognizing companies and individuals who have made outstanding contributions to the development and digital transformation of Shanghai's advertising industry. At the ceremony, Netjoy was honored with the title of "Shanghai Digital Advertising Leading Enterprise" for its exceptional industry performance, celebrating the win alongside other winners, including Bilibili and Xiaohongshu. Mr. Xu Jiaqing, Chairman of Netjoy, was also awarded the title of "Shanghai Advertising Industry Innovative Leaders" for his role in driving industry innovation.

Organized by the Shanghai Advertising Association, the event aims to echo the calling of "The 14th Five-year Plan for Shanghai Advertising Industry Development" as well as the "Guiding Opinion on Promoting High-Quality Development of Shanghai's Digital Advertising Industry", recognizing and encouraging advertising companies to adopt innovation and digital transformation while setting relevant industry benchmarks.

With industry, academic, and regulatory experts forming a part of the review committee, the "Digital Advertising Leading Enterprise" award primarily recognizes industry-leading companies that have played a leading role in digital transformation, and have made significant contributions to the development of the advertising sector. Meanwhile, the "Advertising Industry Innovative Leaders" award honors seasoned advertising professionals with excellent industry leadership.

Against the backdrop of accelerating digitalization, China's digital advertising industry continues to evolve, with deep integration of technology and application of creativity reshaping the interaction between brands and consumers. Leveraging its advanced big data capabilities and cloud service platform system, Netjoy has been deeply involved in short video marketing, content services, and technological innovation, able to drive the long-term financial growth and social wellbeing of all.

The awards not only represent a testament to Netjoy's contributions in AI technology application, but also its efforts in exploring new marketing models and industry ecosystems. In the future, the Group will continue to deepen its cooperation with diverse media platforms, leveraging its global marketing network to deliver quantifiable business growth for both domestic and international brands.