The prestigious awards in the global marketing industry, the Effie Awards, has recently announced its latest set of winners. Among which, Netjoy has received the 2024 Effie Performance Marketing Awards – Silver for its outstanding marketing performance across various case studies, with some even reporting a one-fold increase in clients’ exposure.

Founded in 1968, the Effie Awards cover over 125 countries and regions worldwide, and are often regarded as the "Oscars" of the marketing and communications industry. The Effie Performance Marketing Awards, meanwhile, is its first award that focuses on the performance of global digital ecosystems, with winners required to undergo a stringent evaluation process. The awards recognized a total of 8 Gold, 21 Silver, and 38 Bronze winners this year, and Netjoy, as a pioneer in intelligent marketing platforms, has clinched the Silver Award with its outstanding innovation and execution capabilities.

In particular, Netjoy has served over 291 vertical industries and more than 30,000 advertisers, spanning network services, online gaming, financial services, and e-commerce. While Netjoy continues to expand its market presence, it has also completed numerous iconic case studies along the way, supported by its creativity, technological know-how, extensive database, and operational excellence.

In the face of manpower constraints, Netjoy has bypassed such bottleneck by fully leveraging its self-developed and all-in-one AIGC content creation platform to improve its content generation efficiency. For example, the peak monthly output per capita of Netjoy’s full-time video production team exceeds 784 videos, which is at the forefront of the industry. By merging AI-generated content with authentic real-life footage, Netjoy empowers its clients to meet diverse marketing objectives.

Over the years, Netjoy has established a robust collaborative media network with leading platforms both domestically and internationally. This extensive network coverage is bringing in notable marketing resources that would reinforce its leading position, as well as support the continuous growth of its branded clients and media partners.